The term ‘Acquirer’ is used broadly in the Australian real estate industry and generally when describing a property purchase or sales transaction. In general, the term’Acquisition Broker’ is used to refer to any person, other than a seller, who facilitates the transaction for another party. Such party typically includes an investor, a property developer or a property manager or developer. In turn, the term ‘Acquirer’ is used when one of those parties wishes to sell the property to another party. The phrase ‘Acquirer’ has also been used to describe a property that has been put up for sale by a syndicate of investors. In the past acquisition brokers were primarily solicitors, today it is not uncommon to see real estate investment or property sales agents employed as Acquiry.
In the past a property seller would advertise in local publications, on the radio or television or send brochures or postcards to potential buyers via mails or letters. This was the traditional method that was followed before the advent of Internet and email marketing. However, recent changes in technology have dramatically changed the face of real estate marketing. For example, brochures and advertisements can now be obtained via email and images can be sent via a digital camera or instantly by uploading them to a computer. This enables property buyers to view photos of the property’s available listings and place an order immediately from the comfort of their own home.
Another new tool in the market place is the inclusion of ‘blogging’ or ‘webinars’ as some call it. Blogs and Webinars enable buyers and sellers to communicate directly with one another without having to speak with an actual person. These are just some examples of modern day brokerage firms. In order for a brokerage firm to offer such services it must have a web site that is updated regularly with interesting information pertaining to the real estate market. The brokerage firm may also want to add videos, audio clips and/or written articles that are related to the market and the real estate sector.
The main advantage of utilizing this method of communicating with potential buyers or sellers is that it is free for both the parties. Also, there is no need for the participants in the webinar or blog to make any payment. If the brokerage firm decides to include a video clip or image in their blogs or webinars they are only expected to pay a fee for hosting the clips or images. On the other hand, if they decide to add written content to their Webinars the actual writers of the content will be paid for the work they put into the assignment. Buyers and sellers who are willing to utilize this new form of brokerage will benefit greatly from using modern day brokerage firms that help in providing real estate market training and resources for buyers and sellers.
Acquisition brokers need not limit their business to the traditional real estate market alone. The internet can provide them with a lucrative opportunity to expand their client base across the globe. Some of the brokerage firms that provide internet webinars for brokers are ACI International, Allied Global, Bell & Ross, CareerBuilder, CMS Best buys, CRW, Equitable Group, Golden Frog, Intuit, Nationwide, Sage Consulting, Smart Money, Thelma Cordell, and US Search. These brokerage firms will host webinars that will be recorded and made available for buyers and sellers to listen to at their convenience. Potential clients who attend these live webinars can then watch the recording over again as many times as they wish.
If you are interested in participating in this type of internet brokerage, you will want to check out one of the leading brokerage firms. There are many online brokerage firms that offer a free webinar that will help you learn more about this exciting way to invest. You can register for the webinar on the company’s website, and once you have completed your registration you will be given access to the live conference room. The recorded webinar will be archived on the company’s website so you can go back and review previous sessions if you need to.